One of the first things that I think many people experience when they start out in network marketing is setting an unrealistic goal. We kinda get caught up in the whole thing. We hear that there is big money in network marketing, we are asked to think about our “why”, we are told that Ms. XYZ is making 50K+ per month after only 6 months in the business… We are told that we can fit this business into the nooks and crannies of our life..
What we were not told was that Ms. XYZ was previously in a networking business and brought in many people from her previous business and also that she worked 20 hours/day for those 6 months. She, most definitely, did not fit this into the nooks and crannies of her life…she fit her life into the nooks and crannies of her business.
Is there something wrong with all of this? Well, I don’t really know. I was one of those people who got all caught up in the propaganda. And, I don’t mean propaganda in a negative way. I was just so ready for a change, I think that I heard what I wanted to hear and dismissed the part about the realities of starting my own business.
And, make no mistakes; a network marketing business is just that, a business. It may have relatively low startup costs, require no inventory, little or no overhead, etc., but at the end of the day, it is a business that needs a business plan. Maybe that is what was missing in those early days. Goals, sky high ones at that, but no real plan. A plan of asking every person that you know if they are “Open to new opportunities” is not a good plan, at least in my opinion.
A plan needs to include:
budgeting (time and money)
education on business, the network marketing industry, your company, your product offerings
goal setting (long and short term)
putting an action plan in place for those goals (including metrics to constantly measure and refine your goals)
a system of finding people who are looking for a business opportunity
and yes, thinking and dreaming about your why
Keep in mind that as a business, it requires daily, consistent work. The work for one person may be different than the work for another person. That is the beauty and the dilemma of this industry. There are several ways to work this business but finding what suits you best may take time and money. And this is usually when the frustration comes in. Remember that your real goal is to build wealth and in network marketing, building a strong organization that is going to produce sales month after month takes time.