If you are venturing into the world of online lead generation, beware! Your advertising budget can get chewed up before you can ask ”What does PPC stand for?”It’s an incredibly competitive environment out there. Does that mean that you should not participate? No, of course not. But, you need a system.
You need a funded proposal system for your MLM opportunity.
You need a systematic way to get your leads to opt into your MLM business. Will prospects opt in to your MLM business because you are marketing your great products? No, if advertising your products online worked, MLM companies would be doing it. Will they opt in because of your comp plan? No, if prospects would opt in to a company based on their comp plan, MLM companies would not need you or me.
Simply stated a funded proposal is a system where you market an inexpensive information packed tool or service. It should be related to your MLM business and this is what you advertise. You will make a small commission on this front end sale; most or all of this money is put back into your advertising costs. You continue to use an email campaign with your leads and likely promote another valuable tool or service, again returning your profits into advertising. Eventually you introduce them to your MLM business. But, not before they know you, like you and trust you.
Having a funded proposal helps to offset or negate the cost of operating your business online.